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How to check your website's SEO for free

To check your website's SEO for free, use Google's own tools: Search Console shows whether your pages are indexed and which searches you appear for, PageSpeed Insights tests mobile speed, and the Rich Results Test checks your structured data. Then check your titles and whether AI assistants mention you.

Free AI visibility checkSee how we do it for you

Five free checks

  1. Indexing: in Google Search Console, open the Page indexing report, and use URL Inspection on your most important pages to confirm Google has them.
  2. Searches: in Search Console's Performance report, see which queries you appear for and your average position.
  3. Speed on mobile: run your homepage and a service page through PageSpeed Insights and fix the issues it lists first.
  4. Structured data: test pages in Google's Rich Results Test to confirm your business details and FAQ markup are read correctly.
  5. Titles and descriptions: search site:yourdomain.com on Google and check every result has a clear, unique title naming your service and area.

Check the AI side too

A site can pass every SEO check and still never be named by ChatGPT or Perplexity. Ask the assistants the questions your customers ask, with your city, and see whether they name you. RealBooster's free check does that in about a minute.

What to fix first

  • Important pages not indexed.
  • Duplicate or missing titles.
  • Slow mobile pages.
  • Business name, address or phone that differ between your site and your Google Business Profile.

Keep reading

Sources

Questions

Questions people ask

Is there a free SEO checker from Google?

Google doesn't offer a single score, but Search Console, PageSpeed Insights and the Rich Results Test together cover the most important checks for free.

How do I know if Google has indexed my site?

Use the Page indexing report and the URL Inspection tool in Search Console.

Do SEO audit scores matter?

Third-party scores are rough guides. What matters is whether your pages are indexed, fast, clear and showing up for the searches your customers make.

How often should I check my website's SEO?

Monthly is enough for most local businesses, plus after any site redesign or move.

Can my site rank if it's slow?

Speed is one of many factors. Fixing it helps visitors and can help rankings, but content and relevance matter more.