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Get found on Google and recommended by AI
Plain-language guides from RealBooster on AI visibility (GEO), Google ranking (local SEO) and your Google Business Profile: how each one works, what moves it, and the white-hat steps you can take today.
AI visibility (GEO)
- Complete guideGenerative engine optimization (GEO): how to get your business named by ChatGPT, Claude and PerplexityGenerative engine optimization (GEO) is the work of getting AI assistants like ChatGPT, Claude, Perplexity and Google's AI Overviews to name your business and cite your website. It builds on SEO: clear answer-first pages, facts an assistant can verify, and a presence on the sites assistants read.
- AnswerSEO vs GEO vs AEO: what's the difference, and which does a local business need?SEO helps your pages rank in search results. AEO (answer engine optimization) helps your content become the direct answer: featured snippets, voice answers, AI summaries. GEO (generative engine optimization) helps AI assistants like ChatGPT name your business. A local business needs all three, built on the same foundation.
- AnswerWhat is AEO (answer engine optimization)?AEO, answer engine optimization, is shaping your content so search engines, voice assistants and AI tools use it as the direct answer to a question. In practice: answer the question in the first sentences, keep it accurate and specific, and mark it up clearly.
- AnswerWhat is AI SEO (and LLM SEO)? A plain-language guide for local businessesAI SEO (also called LLM SEO or GEO) is making your business show up in AI-powered search: ChatGPT, Claude, Perplexity and Google's AI Overviews. It works by making your pages readable to AI crawlers, answering customers' questions, keeping your facts consistent, and being present on the sources AI reads.
- AnswerAI search engines: which ones recommend local businesses, and how they chooseAI-powered search engines answer questions in written form instead of a list of links. The main ones are ChatGPT search, Perplexity, Google's AI Overviews and AI Mode, Microsoft Copilot, Gemini and Claude with web search. Most search the live web, then name the businesses their sources support best.
- AnswerYour Instagram, TikTok, YouTube and X in Google Search: how to track them in Search ConsoleGoogle Search Console now has platform properties: add your Instagram, TikTok, YouTube or X account and Search Console shows how its posts perform in Google Search, Discover and News, including clicks, impressions and the searches people used. Add each account separately and verify ownership.
Google ranking (SEO)
- Complete guideHow to rank higher on Google: local SEO for small businessesGoogle ranks local businesses mainly on relevance, distance and prominence. To rank higher, make your website and Google Business Profile clearly match what customers search, keep your business details consistent everywhere, earn genuine reviews and mentions, and publish pages that answer local customers' questions.
- AnswerHow to check your Google rankings (accurately)The most accurate free way to check your Google rankings is the Performance report in Google Search Console, which shows the average position for the searches your site appears in. Searching yourself is misleading because results vary by location and device. For AI assistants, check with their own answers.
- AnswerSEO for dentists: how dental practices get found on Google and recommended by AIDental SEO means making your practice the clear answer when patients search for a dentist or treatment near them. Focus on a complete Google Business Profile, one page per treatment you offer, genuine patient reviews, consistent practice details everywhere, and pages AI assistants can read and cite.
- AnswerSEO for lawyers: how law firms get found on Google and recommended by AILawyer SEO means making your firm the clear answer when people search for legal help near them. Build one page per practice area and location you serve, complete your Google Business Profile, show each lawyer's credentials, earn genuine reviews within your law society's rules, and keep details consistent.
- AnswerWhat is SEO, and how does it work for a local business?SEO (search engine optimization) is improving your website and online listings so search engines understand them and show them to people searching for what you offer. Google finds pages by crawling, stores them in its index, then ranks the most relevant, helpful results for each search.
- AnswerHow to check your website's SEO for freeTo check your website's SEO for free, use Google's own tools: Search Console shows whether your pages are indexed and which searches you appear for, PageSpeed Insights tests mobile speed, and the Rich Results Test checks your structured data. Then check your titles and whether AI assistants mention you.
- AnswerHow to choose an SEO company (and what affordable SEO should include)Choose an SEO company that explains exactly what it will do, shows you the measurements, keeps you as owner of your accounts and content, and never promises a ranking position. Affordable SEO should still cover your Google Business Profile, key pages, technical fixes and monthly reporting.
Google Business Profile
- Complete guideGoogle Business Profile optimization: a complete guide for local businessesTo optimize your Google Business Profile, verify it, choose the most accurate primary category, complete every field (services, hours, areas, description, photos), keep details identical to your website, ask every customer for a review, reply to reviews, and follow Google's guidelines.
- AnswerHow to create a Google Business Profile, step by stepTo create a Google Business Profile, sign in at business.google.com with a Google account, enter your real business name, choose your primary category, add your address or service area and contact details, then verify the business. After verification, complete every field: hours, services, description and photos.
- AnswerGoogle Business Profile owners and managers: how to add someone safelyTo add a manager to your Google Business Profile, open business.google.com, go to Business Profile settings, then People and access, select Add, enter their email and choose Manager. Managers can edit the profile and reply to reviews; only owners can add or remove people.